Celo’s mission is to build a financial system that creates conditions of prosperity—for everyone. That falls in line with Livetree’s mission to sustainably unite, awaken and transform the voices of content creators across the world. We believe in fairly rewarding creators so that they can prosper from their creativity and contribute to a more equitable and fair future for all.

Celo’s mission is focused on promoting prosperity by meeting basic needs, enabling growth potential, and / or increasing social support. Celo ​​believes that everyone has their own unique path of growth and that personal fulfilment depends in large part on being able to reach one’s potential along that path. Much like Livetree, Celo embraces values that enable people to grow towards their full potential.